Outdoor Advertising: The 2nd Most Preferred Media After Print Outdoor advertising is a prominent form of outdoor advertising that has been around for centuries. Long before billboards, posters, and internet ads were invented, there was an outdoor advertisement. The history of outdoor advertising dates back to the Ancient Egypt era when it was used as...

Methods for Improving the Effectiveness of Outdoor Advertising Outdoor advertising is one of the most effective marketing methods to reach mass audiences. It is a form of marketing that uses physical outdoor space to promote products, services, or brand awareness. Billboards, bus shelters, and building wraps are all examples of outdoor advertising. Moreover, it can...

Alternative Outdoor Advertising: A New Marketing Approach Advertising is a crucial aspect of any successful business. It needs to be done strategically and with the right knowledge to get the most out of it. Outdoor advertising, which is a form of marketing that uses outdoor media such as billboards, buses, or other forms of public...

Is the Attention Span of Humans Lesser Than a Goldfish? There is an increase in the number of channels available to reach the customers. With their reducing attention spans, advertisers are looking for alternatives to gain their attention. According to Neilsen and Taboola, the attention span of a human has dropped further from 12 secs to...

DOOH: A paradigm shift in marketing While browsing through internet I came across an intriguing ad, “Your Lights, Our Safety”. An interactive digital out-of-home(DOOH) advertisement that was showcased on digital media screens across Europe. I decided to share this paradigm shift happening in the marketing world. In autumn and winter season the visibility while driving...

Why is Everybody OOHing About DOOH? Out-of-home advertising (OOH) mediums have been an integral part of advertising campaigns from the beginning. It started with billboards, gantries, but with improving city infrastructure we can see unipoles, megapoles, lamp posts, etc. Digital out-of-home commonly known as (DOOH) is replacing traditional paint-paper-poster with digital screens that can be...